<p>AcÈiunile Netflix<strong> s-au prăbuÈit cu peste 20%</strong> după ce compania a anunÈat că a <strong>pierdut</strong> din numărul de abonaÈi în primul trimestru al anului 2022, scăzând la 221,64 milioane în întreaga lume.</p>
<p><img class="size-medium wp-image-5273 alignleft" src="https://www.dailyfeed.ro/wp-content/uploads/2022/04/netflix-300x168.jpg" alt="" width="300" height="168" />De obicei când Netflix raporta numere, erau despre câÈi clienÈi noi au reuÈit să obÈină, însă, de data aceasta, baza sa globală de abonaÈi a scăzut cu 200.000 faÈă de numarul cu care a încheiat 2021 fiind foarte departe faÈă de proiecÈia internă de 2,5 milioane de utilizatori noi în perioada respectivă.</p>
<p>AnaliÈtii de pe WallStreet se aÈteptau ca 2,51 milioane de noi abonaÈi să se alăture serviciului Netflix, ceea ce ar fi fost deja o rată de creÈtere mai slabă decât a înregistrat compania în ultimele trimestre, însă anunÈul cu pierderea abonaÈilor nu a fost anticipat de nimeni.</p>
<p>Este prima evoluÈie negativă în ceea ce priveÈte numărul de abonaÈi în mai mult de un deceniu Èi este probabil ca trendul să continue conform spuselor Netflix care a adăugat că se aÈteaptă să înregistreze <strong>o pierdere de încă 2 milioane</strong> în trimestrul curent din aprilie până în iunie.</p>
<p>Netflix le-a spus investitorilor că intenÈionează să aducă îmbunătăÈirea serviciului:</p>
<blockquote><p>„Planul nostru este să ne reaccelerăm vizionările Èi creÈterea veniturilor, continuând să îmbunătăÈim toate aspectele Netflix – în special calitatea programării Èi a recomandărilor noastre, care este ceea ce apreciază cel mai mult membrii noÈtri”, a spus compania.</p></blockquote>
<p>Compania a adăugat că se va concentra mai mult pe <em>„cum să monetizezi cel mai bine partajarea”</em> în ceea ce priveÈte parolele (adică impărÈirea unui cont de mai multe persoane):</p>
<blockquote><p>„Partajarea ne-a ajutat probabil creÈterea, aducând mai mulÈi oameni să folosească Èi să se bucure de Netflix. Èi am încercat întotdeauna să facem partajarea în gospodăria unui membru uÈor, cu funcÈii precum profiluri Èi fluxuri multiple”</p>
<p>„DeÈi acestea au fost foarte populare, au creat confuzie despre când Èi cum poate fi partajat Netflix cu alte gospodării”.</p></blockquote>
<p>Compania a declarat luna trecută că, în ultimul an, a lucrat la modalităÈi de a permite membrilor care împart în afara gospodăriei lor să facă acest lucru uÈor Èi în siguranÈă, plătind în acelaÈi timp puÈin mai mult.</p>
<p>Un alt loc care ar putea ajuta la creÈterea veniturilor Èi la atragerea mai multor abonaÈi pentru serviciu este publicitatea.</p>
<p>CEO-ul Netflix, Reed Hastings, a fost întotdeauna &#8222;alergic&#8221; la ideea de a avea reclame pe platformă, dar după situaÈia prezentată marÈi Èi discutată cu analiÈtii, a menÈionat că ar putea fi o posibilitate în viitor.</p>
<blockquote><p>&#8222;Cei care au urmat Netflix Ètiu că am fost împotriva complexităÈii Èi reclamei Èi un mare fan al simplităÈii, dar, oricât de mult sunt un fan al acesteia, sunt un mare fan al alegerii consumatorilor, Èi permiterea consumatorilor cărora vor să aibă un preÈ mai mic Èi sunt &#8222;toleranÈi&#8221; la publicitate, să obÈină ceea ce îÈi doresc, are foarte mult sens”.</p></blockquote>
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