<p>Conform unui raport recent publicat pe renumita platforma online Finance de la Yahoo!, piaÈa globală de hrană pentru animale de companie (hrană umedă Èi uscată pentru câini, pisici Èi alte animale) va creste in viitorul apropiat, pana in 2026.</p>



<p>Documentul, semnat de ResearchAndMarkets.com, arata ca aceasta industrie globala (a hranei pentru animale de companie) va ajunge la o valoare de 118,83 miliarde USD în 2025, în creÈtere cu o rata de crestere anuala compusa de 5,4%, pentru perioada 2021-2025.</p>


<h2 class="wp-block-heading" id="ce-influenteaza-aceasta-crestere-semnificativa">Ce influenteaza aceasta crestere semnificativa?</h2>


<p>Autorii studiului recent arata ca printre factorii principali se numara:</p>



<ul class="wp-block-list"><li>Inclinatia deÈinerii animalelor de companie</li><li>urbanizarea accelerata</li><li>îmbunătăÈirea indicelui de încredere a consumatorilor</li><li>umanizarea animalelor de companie</li><li>popularitatea tot mai mare a hranei crude pentru animale</li></ul>



<p>Toate aceste lucruri sunt de aÈteptat să conducă la dezvoltarea pieÈei. Cu toate acestea, consolidarea industriei ar putea fi supusa unor provocari reale din cauza creÈterii presiunii concurenÈiale Èi a consolidărilor din zona retailului.</p>


<h2 class="wp-block-heading" id="trenduri-pe-care-trebuie-sa-le-cunoastem">Trenduri pe care trebuie sa le cunoastem</h2>


<p>Câteva tendinÈe notabile includ apariÈia alimentelor pe bază de insecte pentru animale de companie, încorporarea canabisului în mancarea pentru caini ori pisici, premiumizarea, evoluÈia industriei 4.0 Èi achiziÈiile mari de hrană de servire unica pentru pisici. În 2020, izbucnirea pandemiei de COVID-19 a creat un impact nefavorabil asupra pieÈei.</p>


<h2 class="wp-block-heading" id="cine-sunt-principalii-jucatori">Cine sunt principalii jucatori?</h2>


<p>Industria hranei pentru animale de companie este formată din producători de hrană pentru câini, hrană pentru pisici Èi alte animale (reptile, iepuri, păsări, peÈti Èi alimente similare pentru animale domestice). Unele dintre canalele de distribuÈie populare utilizate de consumatori pentru a accesa hrana pentru animale de companie sunt magazinele de vânzare cu amănuntul, magazinele specializate, comerÈul electronic (<a href="https://www.petmax.ro/" data-type="URL" data-id="https://www.petmax.ro/">prin petshop-uri precum Petmax.ro</a>), magazinele de masă, vânzările prin magazine specializate Èi alte vânzări directe.</p>



<p>Conform datelor din raport, piaÈa regională cu cea mai rapidă creÈtere este America de Nord. Acest continent este lider detasat datorită îmbunătăÈirii condiÈiilor economice, adoptarea de animale de companie fără stăpân, creÈterii gradului de conÈtientizare a alimentelor pentru animale de companie cu beneficii nutriÈionale ridicate în rândul populaÈiei din S.U.A. Èi Canada Èi ratei tot mai mari de cumpărare a mâncărurilor crude pentru câini de către populaÈia urbană.</p>



<p>In Romania, se estimeaza ca aceasta piaÈa valoreaza in jur de 3 miliarde de lei. Tara noastra este printre fruntasii Europei la numarul de caini ori pisici &#8211; aproape jumatate din familiile din Romania detin o pisica sau cel putin un caine.</p>
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